Event Recap | The Macy’s Asian Pacific American Heritage Month Celebration with Jenn Im
Hey everyone, I am so excited to share with you guys my experience at the Asian Pacific American Heritage Month Celebration at Macy’s Santa Anita yesterday. This was my first time joining this beauty and culture event at Macy’s but I have to say that this was one of the best beauty events for Asian community that I have ever attended.
Our special guest for the event was Jenn Im, a Korean Beauty and Style Influencer who was very famous for her K-Beauty Videos on Youtube and her clothing line Eggie Shop. At the event, we had a beauty presentation with Jenn, complimentary beauty services at Macy’s VIP lounge and beauty gift bags full of travel essentials picked by Jenn including the newest products from Benefit, Chanel and more.
On the stage, Jenn did a 20-min makeup demonstration starting from a freshly cleaned face and shared her insights of beauty trends, Asian culture and social media. She highlighted the importance of buildable foundation, setting powder and shimmering highlighter for a healthy glowy complexion. She also shared her pre-wedding skincare tips like eating less sodium and having facials four days before the Big Day.
The host XiXi Yang from PopStarTV had an in-depth interview with Jenn discussing how culture influenced Asian women’s aesthetics and their unique choices of beauty products. As an Asian American, I particularly felt the difference between the mainstream American makeup and our Asian makeup. Like what Jenn said, traditionally Asian women love to light skin tone, minimal tan and weightless natural look. That’s why sunscreen, sheer foundation and all the skincare products are so important to Asian women (and now even to Asian men). Younger generations would embrace the American beauty style by trying some sun-kissed skin tone, contouring the face or wearing bold colors. I personally love natural makeup and dewy skin with good complexion products. I use a lot of products from Becca, Benefit and Lancôme. Of course, Macy’s Beauty has it all:)
Speaking of culture, Asian women are usually shy and introverted but that is why more Asian influencers express themselves on social media. The Asian community has shaped the social media landscape with their own voices – I am so proud to be part of this industry.
After the beauty presentation, we had a photo session with Jenn. She nicely greeted everyone and we had so much fun taking selfies and group photos at the stage.
The most exciting part of this event was the VIP lounge where I experienced the newest Macy’s beauty products. I had a makeup retouch by the makeup artist. Now I am sharing my favorite products that I found at the lounge.
Lancôme buildable high shine long-wear lip gloss (shade 366 Power Rose)
I have been a big fan of Lancôme for its feminine brand image and premium products. The makeup artist layered the buildable high-shine long-wear lip gloss on my Lancôme matt shaker liquid lipstick for a fuller and glossier look. I really love its high pigmentation and it is very moisturizing and wearable. I highly recommend this lipstick.
Shiseido full lash multi-dimension mascara
Asian lashes are often small and pointing down. This Shiseido mascara is perfect for Asian lashes. Its light-weight texture helps to curl, lift and thicken the lashes without dragging them down. It is super buildable even if you apply over five layers. I was so happy to find this product.
To learn more about the event visit: macys.com/events
This post is sponsored by Everywhere Agency on behalf of Macy’s; however, all thoughts and opinions expressed are my own.
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